{"id":2050,"date":"2025-10-03T13:52:17","date_gmt":"2025-10-03T13:52:17","guid":{"rendered":"https:\/\/assig.com.mx\/?page_id=2050"},"modified":"2025-10-03T14:09:44","modified_gmt":"2025-10-03T14:09:44","slug":"blog-costos-ocultos-de-no-cumplir-con-cofepris-sanciones-clausuras-y-perdida-de-reputacion","status":"publish","type":"page","link":"https:\/\/assig.com.mx\/?page_id=2050","title":{"rendered":"Blog Costos ocultos de no cumplir con COFEPRIS: sanciones, clausuras y p\u00e9rdida de reputaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2050\" class=\"elementor elementor-2050\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38e6989f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"38e6989f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cdb343\" data-id=\"4cdb343\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95090a7 elementor-widget elementor-widget-heading\" data-id=\"95090a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Costos ocultos de no cumplir con COFEPRIS: sanciones, clausuras y p\u00e9rdida de reputaci\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-299aba36\" data-id=\"299aba36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f437ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67f437ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">En el sector <span style=\"color: #33cccc;\"><strong>salud, farmac\u00e9utico, cosm\u00e9tico, alimenticio, dispositivos m\u00e9dicos y otros giros regulados<\/strong><\/span>, el cumplimiento de las disposiciones de <span style=\"color: #33cccc;\"><strong>COFEPRIS<\/strong><\/span> no es opcional: es una obligaci\u00f3n legal que protege la salud de los consumidores y garantiza la calidad de los productos y servicios.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Sin embargo, muchas empresas subestiman las consecuencias de no cumplir con la regulaci\u00f3n, enfoc\u00e1ndose solo en las <span style=\"color: #33cccc;\"><strong>multas visibles<\/strong><\/span> y dejando de lado los <span style=\"color: #33cccc;\"><strong>costos ocultos<\/strong><\/span> que pueden comprometer la estabilidad del negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42fce7bf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42fce7bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62fd7d8f\" data-id=\"62fd7d8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7578b511 elementor-widget elementor-widget-heading\" data-id=\"7578b511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Te compartimos los costos directos e indirectos de incumplir con la autoridad sanitaria, para que puedas dimensionar el impacto real y tomar decisiones estrat\u00e9gicas a tiempo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19ee9c16 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ee9c16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13e28dc6\" data-id=\"13e28dc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d69bc79 elementor-widget elementor-widget-heading\" data-id=\"6d69bc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Sanciones y costos directos\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ad15bd elementor-widget elementor-widget-text-editor\" data-id=\"74ad15bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">COFEPRIS tiene la facultad de imponer diversas <span style=\"color: #33cccc;\"><strong>medidas correctivas<\/strong><\/span> cuando detecta irregularidades. Entre las m\u00e1s comunes se encuentran:<\/span><\/p><ul style=\"font-weight: 400;\"><li><span style=\"color: #000000;\"><span style=\"color: #33cccc;\"><strong>Multas econ\u00f3micas<\/strong>:<\/span> pueden ir desde miles hasta millones de pesos, dependiendo de la gravedad de la infracci\u00f3n, el da\u00f1o a la salud y la reincidencia.<\/span><\/li><li><span style=\"color: #000000;\"><span style=\"color: #33cccc;\"><strong>Clausura temporal o definitiva<\/strong>:<\/span> la suspensi\u00f3n de operaciones implica p\u00e9rdida de ingresos mientras se corrigen las observaciones, pero los costos fijos (renta, n\u00f3mina, servicios) contin\u00faan.<\/span><\/li><li><span style=\"color: #000000;\"><span style=\"color: #33cccc;\"><strong>Decomiso de productos<\/strong><\/span>: si los productos son considerados inseguros, adulterados o sin registro sanitario, pueden ser retirados o destruidos.<\/span><\/li><li><span style=\"color: #000000;\"><span style=\"color: #33cccc;\"><strong>Gastos legales<\/strong>:<\/span> honorarios de abogados, tr\u00e1mites para defenderse o para regularizar permisos, as\u00ed como nuevas inspecciones y auditor\u00edas.<\/span><\/li><\/ul><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Estos costos son inmediatos y cuantificables, pero representan <span style=\"color: #33cccc;\"><strong>solo la punta del iceberg<\/strong>.<\/span><\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e02bd44\" data-id=\"e02bd44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a85d0a0 elementor-widget elementor-widget-heading\" data-id=\"1a85d0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Costos ocultos que ponen en riesgo el negocio<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae63068 elementor-widget elementor-widget-text-editor\" data-id=\"5ae63068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">M\u00e1s all\u00e1 de las multas, el incumplimiento con COFEPRIS genera efectos que afectan la <span style=\"color: #33cccc;\"><strong>rentabilidad<\/strong> <\/span>y la <span style=\"color: #33cccc;\"><strong>permanencia en el mercado<\/strong>:<\/span><\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #33cccc;\"><strong>\u27a4 Da\u00f1o a la reputaci\u00f3n. <\/strong><\/span><span style=\"color: #000000;\">La percepci\u00f3n de incumplimiento sanitario puede provocar una <span style=\"color: #33cccc;\"><strong>p\u00e9rdida de confianza<\/strong><\/span> en clientes, inversionistas y distribuidores. En la era digital, una clausura o sanci\u00f3n puede viralizarse r\u00e1pidamente en medios y redes sociales.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #33cccc;\"><strong>\u27a4 P\u00e9rdida de clientes y contratos. <\/strong><\/span><span style=\"color: #000000;\">Grandes cadenas de distribuci\u00f3n, exportadores o instituciones de salud exigen proveedores con <span style=\"color: #33cccc;\"><strong>registros sanitarios vigentes<\/strong><\/span>. Un historial negativo puede cerrar puertas de manera permanente.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #33cccc;\"><strong>\u27a4 Dificultad para obtener permisos futuros. <\/strong><\/span><span style=\"color: #000000;\">Los antecedentes de incumplimiento provocan <span style=\"color: #33cccc;\"><strong>mayor escrutinio en futuras solicitudes<\/strong>,<\/span> tr\u00e1mites m\u00e1s lentos y requisitos adicionales.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\"><strong><span style=\"color: #33cccc;\">\u27a4 Costos operativos y de correcci\u00f3n.<\/span> <\/strong><\/span><span style=\"color: #000000;\">Regularizar procesos despu\u00e9s de una sanci\u00f3n suele ser <span style=\"color: #33cccc;\"><strong>m\u00e1s costoso que prevenir<\/strong>:<\/span> remodelaci\u00f3n de instalaciones, capacitaci\u00f3n urgente del personal, consultor\u00edas y validaciones aceleradas.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #33cccc;\"><strong>\u27a4 P\u00e9rdida de ventas y mercado. <\/strong><\/span><span style=\"color: #000000;\">Una suspensi\u00f3n de actividades, el retiro de productos o un recall pueden representar <span style=\"color: #33cccc;\"><strong>meses de ingresos perdidos<\/strong><\/span> y la fuga de clientes hacia la competencia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7014bd6 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7014bd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ad8a23d\" data-id=\"ad8a23d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1f04b2 elementor-widget elementor-widget-heading\" data-id=\"d1f04b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. La prevenci\u00f3n es la mejor inversi\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25d9ff elementor-widget elementor-widget-text-editor\" data-id=\"d25d9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Cumplir con los lineamientos establecidos por COFEPRIS no solo <span style=\"color: #33cccc;\"><strong>evita sanciones<\/strong>,<\/span> tambi\u00e9n <span style=\"color: #33cccc;\"><strong>protege tu marca<\/strong><\/span> y asegura la <span style=\"color: #33cccc;\"><strong>continuidad del negocio<\/strong>.<\/span><\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Contar con <span style=\"color: #33cccc;\"><strong>asesor\u00eda especializada en tr\u00e1mites sanitarios<\/strong><\/span>, auditor\u00edas preventivas y capacitaci\u00f3n de tu equipo puede reducir riesgos y costos a largo plazo.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">En <span style=\"color: #33cccc;\"><strong>ASSIG<\/strong><\/span> ayudamos a empresas del sector salud, farmac\u00e9utico, cosm\u00e9tico y alimenticio a <span style=\"color: #33cccc;\"><strong>gestionar tr\u00e1mites sanitarios ante COFEPRIS<\/strong><\/span> de manera eficiente, asegurando el <span style=\"color: #33cccc;\"><strong>cumplimiento regulatorio<\/strong><\/span> y la tranquilidad de tus operaciones.<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"color: #000000;\">El costo de no cumplir con COFEPRIS va mucho m\u00e1s all\u00e1 de una multa: incluye <span style=\"color: #33cccc;\"><strong>p\u00e9rdida de reputaci\u00f3n, clientes, oportunidades de negocio y estabilidad financiera<\/strong>.<\/span><\/span><\/p><p style=\"font-weight: 400; text-align: center;\"><span style=\"color: #33cccc;\"><strong>Invertir en cumplimiento es invertir en el futuro de tu empresa.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1432d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c1432d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a22044\" data-id=\"3a22044\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b27c26a elementor-widget elementor-widget-heading\" data-id=\"b27c26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00a1Act\u00faa hoy y protege tu negocio!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaae71d elementor-widget elementor-widget-text-editor\" data-id=\"eaae71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400; text-align: center;\"><span style=\"color: #000000;\">No esperes a enfrentar una sanci\u00f3n para tomar acci\u00f3n.<\/span><br \/><span style=\"color: #000000;\">En <span style=\"color: #33cccc;\"><strong>ASSIG \u2013 Asesor\u00eda Especializada en Sistemas de Gesti\u00f3n<\/strong><\/span> contamos con la experiencia y el conocimiento para acompa\u00f1arte en la <span style=\"color: #33cccc;\"><strong>gesti\u00f3n de tr\u00e1mites <\/strong><\/span>que tu empresa necesita.<\/span><\/p><p style=\"font-weight: 400; text-align: center;\"><span style=\"color: #000000;\"><span style=\"color: #33cccc;\">\u00a0<strong>Agenda una consulta gratuita<\/strong> <\/span>y descubre c\u00f3mo podemos ayudarte a mantener tu operaci\u00f3n en regla, evitar sanciones y fortalecer la confianza de tus clientes.<\/span><br \/><span style=\"color: #000000;\">Escr\u00edbenos por WhatsApp <span style=\"color: #33cccc;\"><strong>220 492 99 93<\/strong><\/span> o env\u00edanos un correo a <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"mailto:contacto@assig.com.mx\"><strong>contacto@assig.com.mx<\/strong><\/a><\/span><\/span><\/p><p>\u00a0<\/p><p style=\"font-weight: 400; text-align: center;\"><span style=\"color: #000000;\">#COFEPRIS #CumplimientoRegulatorio #Normas #Tr\u00e1mitesSanitarios #Gesti\u00f3nDeRiesgos #Sanciones #Clausuras #Multas #Prevenci\u00f3nEmpresarial #ControlDeCalidad #Regulaci\u00f3nSanitaria #SaludP\u00fablica #ContinuidadDelNegocio #ASSIG<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Costos ocultos de no cumplir con COFEPRIS: sanciones, clausuras y p\u00e9rdida de reputaci\u00f3n En el sector salud, farmac\u00e9utico, cosm\u00e9tico, alimenticio, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1189,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2050","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/pages\/2050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assig.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2050"}],"version-history":[{"count":6,"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/pages\/2050\/revisions"}],"predecessor-version":[{"id":2057,"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/pages\/2050\/revisions\/2057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/assig.com.mx\/index.php?rest_route=\/wp\/v2\/media\/1189"}],"wp:attachment":[{"href":"https:\/\/assig.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}